Going Social and implementing a Social media strategy should concern employees, too.

In terms of first internal stakeholder, main external ambassador and, last but not least, primary content maker. So, creating a define and precise Policy is an important aspect of the strategy.

A policy about how to use Social, what kind of content post, the way to discuss and partecipate. Everything should be tailored to fit Company’s goals and targets.

I’m sure that engaging employees in Social Media strategy is a key factor in order to obtain the results you want: an engaged employee means a unique way to present the Company, less possibilities of “bad surprises” and more fresh contents.

Click here to find five example (Best Buy, Oracle, Ford, WalMart, IBM) of Corporate Social Media Strategy (by Hubspot).

Focus on your people in terms of reward, recognition and responsibility and superior customer service and spend will follow. While being seemingly over generous and trusting of staff to deliver, Costco generates superior business performance and its stock is highly attractive to investors, trading at a multiple of earnings well above that of Wal Mart’s. In the study, Costco’s CEO Jim Sinegal underlines the focus: “On Wall Street they’re in the business of making money between now and next Thursday. I don’t say that with any bitterness, but we can’t take that view. We want to build a company that will still be here 50 and 60 years from now”.

The creation of a sustainable workforce is a concept that few firms have truly embraced. Short term goals prevail and people do not matter enough. We now need to create momentum around an alternative. This is a role for enlightened business leaders, politicians and commentators, to urge a new approach and shine a light on different models that work well. [...]

This is an abstract from an interesting article by Stuart Woollard, Director of King’s College London’s Management Learning Board, from The Guardian Sustainable Business Blog.

Read it entirely here.

There is a recent survey that showes that in a Company with regional operating units where there’s an Internal Communication function there is the highest level of information, but also the highest level of financial results.

Having an Internal Communication function really does make a difference in how well informed employees are and how well they are able to contribute to their organization’s success.

You can find more information about this survey here, in a article by Angela Sinickas.

By Matt Cutts, engineer at Google.

Carlo Petrini (Slow Food Founder) at Barilla Center for Food and Nutrition (01.12.2010).

The perfect sentence for a moment in which European Union is going to change rules about food labels.

Click here ti read an article about it by Repubblica.it